STRIP YOUR WARDROBE

Do the Green Thing is a public service for the planet that uses creativity to tackle climate change. Their D&AD New Blood Brief was simple - make shoppers aware the fashion industry is one of the biggest contributors to global warming. I created Strip Your Wardrobe as a call for change. Because at the rate we’re shopping, soon it will literally be too hot to wear anything at all.

OOH Posters

What will you wear when it's too hot to wear anything.png

Digital Placement Ads

Partnership with honey

At checkout, shoppers are used to Honey rewarding them with free coupons. But on World Environment Day (June 5), shoppers will see the new pop-up.

Leading them to a MICROSITE

A sweaty Snapchat filter

We’ll make changing room mirror pics even hotter. The Strip Your Wardrobe filter will make skin sweaty and clothes wet.

CW/AD: Shannon Houston