Shannon Houston

IntouchCX is a global call centre, linking some of the biggest brands with agents from around the world. We created the company’s first-ever digital recruitment campaign.

It’s Calling is an anthem for Gen Z grads to ditch pursuing a boring J-O-B, to pursue what matters most to them — their calling.

For Gen Z, their purpose is guided by their interests. Each spot intersected a Gen Z passion point with a reason to work at IntouchCX. Fashion for finding the perfect career fit, Yoga for gaining work-life balance, and gaming for connecting with an awesome team.

Our social posts drove further engagement with copy and visuals that synced up with our OLV spots.