Step up. score a taste.

2 Hoots Hard Iced Tea hit the shelves this past summer. So, we helped Canadians get pumped up and set to (literally) score samples.

 
 

The rules were hidden in the name. Knock down 2 ‘HOOTS’ targets to score a taste.

 
 
 

spill your tea to sip ours.

We also created a social campaign to get people talking tea—2 Hoots hard tea, that is. The rules were simple. Give us your realest tea to get our real brewed Hard Iced Tea.

 

Agency: The Mint Agency, CD: Anna Cumyn, ACD: Mario Gelleny, Designer: Garthi Gobinathan