2 Hoots is a hot new competitor in the world of hard teas. So, we created their first XM activation to help Canadians get just as competitive and (literally) score a sample.
The rules were hidden in the name. Knock down 2 ‘HOOTS’ targets to score a taste.
And our coaches’ ‘fits? Yup. They went just as hard.
Agency: The Mint Agency, CD: Anna Cumyn, ACD: Mario Gelleny, Designer: Garthi Gobinathan